G prank me6/23/2023 ![]() Wolfe filmed the whole encounter on his phone, generating over 700,000 views on TikTok as a result. The shirt Whitworth donned was actually the last one in Wolfe’s bag following a series of errant lobs. and staked out the pros for some IRL spamming. He encapsulated it on physical T-shirts, weaved through the mob of fans on Figueroa St. Wolfe started online, rendering an image of a shirtless and less-than-imposing Cooper Kupp from an old interview clip. Along the way, Wolfe hops back and forth between the physical and digital realms. Locker rooms have long played hosts to elaborate pranks, but now fans can feel like a part of them too. But ShirtFaced (which isn’t the size of any of those three) has gone a step further, both creating the moment and capturing it in garment-printed ink. BreakingT, Something Inked, and of course Fanatics have seen the need for fast turnarounds in order to capitalize on moments in sports. ShirtFaced isn’t alone in the quick printing game. “Everybody who saw it was like, Dude, this reads like screen shitted ,” Wolfe recalled. They also maintain fintech and consulting jobs, respectively.Īs for the name, it was an improvement on a similar business idea dubbed Screenshirted. Rehe and Wolfe have bootstrapped the company, using cash from early school sales to buy a domain and going from there. “Joel told me to never let that happen again,” Niang said soon after. In March, Wolfe teamed up with 76ers role player Georges Niang to celebrate Joel Embiid’s birthday by printing 25 shirts of Embiid from his time at Kansas for every Sixer to wear at the end of practice. “A couple of the guys went to Vegas and one of them was DMing me like, Dude, we’re still wearing the shirts! ” Wolfe said. With a few bucks, some intuition and a roll of packing tape, Wolfe had manufactured a viral moment. I just was like, kind of screaming at everybody.” “My friends started screaming at me to come out and look at the TV,” Wolfe said. Then he basically forgot all about it.įast forward to the NFC Championship Game, or rather the postgame press conference, when 49ers tight end George Kittle emerged wearing a shirt sporting a photo of quarterback Jimmy Garoppolo in his skivvies. ![]() He scoured social media for old, harmlessly humiliating photos of stars still in the playoffs and sent shirts to their teammates after Googling the training facilities addresses. ![]() ”ĭays later, Derrick Henry ran for 195 yards as the Titans stunned the 14-2 Ravens, ending Baltimore’s season. “I assumed that there was some super high security thing that you’d have to do to reach these people,” Wolfe said, “But I walked out and was like, Huh, I guess anybody could just mail anything to this facility, and it’ll just get dumped at Lamar’s locker. ![]() Walking around team headquarters one day, he spotted a pile of Amazon boxes with Lamar Jackson’s name on them. When one of his professors got “shirtfaced,” and then actually wore the shirt in question to class, Wolfe and Rehe figured they might be onto something.Īs a Baltimore Ravens intern soon after, Wolfe took the concept to the pros. ![]()
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